Samsung’s global partnership with MARVEL to launch “Avengers– Age of Ultron”
Samsung Electronics has collaborated with MARVEL to treat the fans, customers and prominent media personalities, with a thrilling premiere of the latest action packed movie with multiple super-heroes – “Avengers: Age of Ultron”. Samsung Electronics and Marvel Entertainment, who had previously announced a global partnership for co-promotions, have now created a multi-media, creative campaign that spanned across film, digital media and exciting product merchandise. Marvel and Samsung have successfully integrated their brands in a unique and creative way to bring their collective audiences together and showcase the best from both brands.
A host of concept devices and Samsung’s off-the-shelf products were featured throughout the film. The Head of Mobile Business, Samsung Pakistan & Afghanistan – Mr. Farid Ullah Jan said:, “Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel’s outstanding entertainment universe.”
The star-studded event was attended by a large number of celebrities, socialites, bloggers and media personnel to experience the convergence of technology and creativity. The crowd was thrilled to watch this presentation and cheerfully appreciated this fantastic opportunity to be a part of the action, as their favorite heroes fight to save the world.