Samsung Puts A Big Thrust On AC and TV Business In Pakistan
Sets up Split AC and FPTV assembly line at its SmartZone Facility
Samsung Electronics has been manufacturing products which range fromConsumer Electronics and Mobilephonesdevices to IT products. This leading technology based company has always been committed to providing modern technological products to its customers for smart luxurious life. Keeping this aim, Digital technology leader, Samsung Pakistan today announced aggressive plans to capture the Pakistan AC and FPTV market. In line with its plans, Samsung has set up a new assembly line for Split ACs and FPTV at its SmartZonedistributor facility.
In this factory line, modern technologies would be utilized to make state of the art Televisions and Air conditioners, under the supervision of Korean Engineers. Throughout the years, Samsung has maintained high quality standards for its products which is why this brand is trusted by the customers globally.
In Pakistan, Samsung has been positively adding to the society and economy by participating in many philanthropic projects and strengthening its business ties in the local market. With the launch of this factory line, Pakistan’s economy will also see a significant up risebecause the localized production centers will increase the employment opportunities.
Mr. J H Lee stated, “The AC and TV business is a key growth engine for our Consumer Electonicsbusiness. The setting up of the FPTV and AC facility will provide a strong fillip to this business on account of world-class, superior quality production at this facility and better supply chain management leading to faster response to the market.
At the inauguration, Samsung Pakistan’s MD, Mr. J H Lee stated, “Samsung wants to be a part of Pakistan’s growth and economic development. For this very reason, we have always played our role by spreading our business in the region and by aiding new startups.” He added, “The launch of Factory line in Lahore is the next step in this journey. It would not only manufacture quality products for the customers in Pakistan, it would also increase employment opportunities and help boost the economy.”
Samsung Consumer Electronics have already captured a big market share in Pakistan. Customers consider Samsung brand as the symbol of style and elegance. The opening of factory line, would certainly gain increased sales growth for the brand and deepen its ties with the customers in Pakistan.