What's Up? Blog
Instagram’s New Long-Form Video Strategy: Can It Compete With YouTube?
Instagram long-form videos are changing the way people consume digital content in 2026. While Instagram was traditionally known for photos, Stories and short-form Reels, its latest video strategy signals a major shift towards longer...
WhatsApp Smart Text Actions: New Features, Benefits and How to Use Them
WhatsApp Smart Text Actions is a new feature that aims to make everyday conversations more useful by allowing users to take quick actions on information shared in their chats. Instead of manually copying phone...
PTA and Meta Block 176,000 WhatsApp Accounts in Pakistan: What Users Need to Know
The PTA blocks WhatsApp accounts initiative has become an important development in Pakistan’s digital security landscape. The Pakistan Telecommunication Authority (PTA), in collaboration with Meta, has blocked 176,000 WhatsApp accounts registered against recycled mobile...
100 Million TikTok Users in Pakistan: What Brands Need to Know
TikTok users in Pakistan 2026 have reached a remarkable scale, with the Pakistan Telecommunication Authority (PTA) citing around 100 million users on the platform. This massive audience is changing how Pakistani consumers discover content,...
Daraz 11.11 Sale 2026: Deals, Brands and Marketing Strategy in Pakistan
The Daraz 11.11 Sale 2026 is bringing another major online shopping campaign to Pakistan, combining promotional discounts, brand partnerships, digital payment offers and social media marketing. Running from November 10 to November 21, the...
Infinix XBook 14 Neo Arrives With 13-Hour Battery and Slim Design
The laptop market is getting another affordable addition as Infinix expands its computing portfolio with a new device designed for students, professionals and everyday users. The Infinix XBook 14 Neo has officially debuted in...
Pakistan 5G Race: Jazz vs Zong vs Ufone — Who Is Winning in 2026?
The Pakistan 5G race has entered a new phase in 2026 as Jazz, Zong and Ufone compete to build faster networks, attract data users and establish themselves as leaders in the country’s next-generation connectivity...
How Pakistani Small Businesses Are Making Money Through Instagram and TikTok
Pakistani Small Businesses are discovering new ways to earn money through Instagram and TikTok. From home-based clothing brands and jewellery stores to food businesses and beauty entrepreneurs, social media has become an important platform...
UAE’s $1 Million Creator Initiative: A New Opportunity for Entrepreneurs
The UAE Creator Initiative is opening new opportunities for aspiring entrepreneurs, digital media professionals and content creators who want to turn their creative ideas into successful businesses. The United Arab Emirates has announced a...
Pakistan’s Social Commerce Revolution: How Social Media Is Changing Online Shopping
Social Commerce in Pakistan is transforming the way people discover products, communicate with brands and make purchasing decisions. What started as simple product promotions on Facebook and Instagram has developed into a growing digital...