What's Up? Blog
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Pakistan 5G Race: Jazz vs Zong vs Ufone — Who Is Winning in 2026?
The Pakistan 5G race has entered a new phase in 2026 as Jazz, Zong and Ufone compete to build faster networks, attract data users and establish themselves as leaders in the country’s next-generation connectivity...
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AI Fake Lawyer Videos in Pakistan: How Deepfakes Are Fooling Social Media Users
AI fake lawyer videos in Pakistan have become a major social media talking point after a fictional, AI-generated woman presented as a lawyer gained widespread attention online. The character, identified in reports as Alishba...
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Pakistan 5G: How Faster Internet Could Transform AI, Cloud Computing and Business
The conversation around Pakistan 5G is moving beyond faster mobile downloads. As artificial intelligence, cloud computing and connected devices become increasingly important, 5G could become part of the country’s wider digital infrastructure. Recent Pakistani...
The Influence Game: Is Influencer Marketing Worth It?
In the dynamic world of digital marketing, influencers have become powerful drivers of brand awareness and sales. Leveraging their charisma and online presence, influencers can catapult small brands into the limelight. However, this symbiotic...
Daraz 11.11 Sale 2026: Deals, Brands and Marketing Strategy in Pakistan
The Daraz 11.11 Sale 2026 is bringing another major online shopping campaign to Pakistan, combining promotional discounts, brand partnerships, digital payment offers and social media marketing. Running from November 10 to November 21, the...
Infinix XBook 14 Neo Arrives With 13-Hour Battery and Slim Design
The laptop market is getting another affordable addition as Infinix expands its computing portfolio with a new device designed for students, professionals and everyday users. The Infinix XBook 14 Neo has officially debuted in...
Pakistan 5G Race: Jazz vs Zong vs Ufone — Who Is Winning in 2026?
The Pakistan 5G race has entered a new phase in 2026 as Jazz, Zong and Ufone compete to build faster networks, attract data users and establish themselves as leaders in the country’s next-generation connectivity...
How Pakistani Small Businesses Are Making Money Through Instagram and TikTok
Pakistani Small Businesses are discovering new ways to earn money through Instagram and TikTok. From home-based clothing brands and jewellery stores to food businesses and beauty entrepreneurs, social media has become an important platform...
UAE’s $1 Million Creator Initiative: A New Opportunity for Entrepreneurs
The UAE Creator Initiative is opening new opportunities for aspiring entrepreneurs, digital media professionals and content creators who want to turn their creative ideas into successful businesses. The United Arab Emirates has announced a...
Pakistan’s Social Commerce Revolution: How Social Media Is Changing Online Shopping
Social Commerce in Pakistan is transforming the way people discover products, communicate with brands and make purchasing decisions. What started as simple product promotions on Facebook and Instagram has developed into a growing digital...
Pakistan Influencer Awards 2026: Creators Turning Fame into Careers
The Pakistan Influencer Awards 2026 have brought the country’s digital creators into the spotlight, celebrating individuals who have transformed social media popularity into professional opportunities. From YouTube personalities and TikTok stars to Instagram influencers...
Pakistani Influencers Building Successful Businesses in Dubai
Pakistani Influencers in Dubai are increasingly turning their social media popularity into real business opportunities. From fragrance brands and beauty products to digital marketing and lifestyle ventures, Pakistani content creators are discovering new ways...
Pakistan Influencer Culture: When Social Media Fame Brings Real-World Risks
Pakistan Influencer Culture has grown rapidly as TikTok, Instagram, YouTube and Facebook have created opportunities for ordinary people to become widely recognised online. Today, creators can attract millions of views, build personal brands and...
TikTok Algorithm 2026: Why Its For You Page Is Facing Global Scrutiny
The TikTok Algorithm 2026 debate has entered a new phase as regulators examine how the platform recommends videos to users. TikTok’s famous For You Page is designed to show personalised content based on user...
